If You Read One Article About Updates, Read This One
Google Penguin 4.0 Update-What Is It All About?
The wait is over the new Google Penguin 4.0 update is here.
What is penguin?
The first penguin update was first launched in the month of April and in the year 2012. Penguin was made to capture websites that are spamming the search results. Especially those websites that are using scheme links to change their rankings in search results. Penguin eliminates inorganic links. Before these links were devalued and may need to be replaced so it can be recovered in the search rankings. It takes time to recover this link. That is why it was really good that there was a penguin update.
Penguin 4.0 is the newest and the last penguin update.
Below are the features of the Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The latest penguin 4.0 is now real time. This means that every time google updates the rankings of every page changes and even its information. So any action that is done on the site can easily and quickly be noticed even if it is positive or negative.
Since the new penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. You will quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin 4.0 update is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. You just need to closely monitor the backline profile of your website.
The new Penguin 4.0 is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of looking at the whole website. That is why you need to focus on the pages of of your website regularly.
Here are the things that you can do in order for you not to get penalized:
You need to closely check your position in SERPs. You need to have email alerts so you can be informed in case your position changes. Do not only track the keywords that is used for your ranking, but other subdivision keywords.
You should make sure that your backlink profile is clean and healthy. Check new and old backlinks on a regular basis. It is important that you audit the backlink of your whole website. Since the penguin 4.0 update is granular.